Unless you’ve been living under a rock, you know what’s going on down under. Hard to fathom, hard to even find words to describe the devastation. It’s sad, and we have no-one to blame but ourselves. The fires are directly correlated to planet A’s inhabitants and their actions. Years, decades of industry, greed, finding any means necessary to increase the bottom line are finally catching up to us. There is no planet B, so unless Elon Musk can create that in the very, very near future, it’s on we the people to do better. It’s a tough truth to swallow but hopefully this is finally enough of a wake up call to put action behind words.
33 Acres has made a number of visits to Australia over the years. Surf is a large part of the company’s lifestyle and it’s no secret the Country has some of the best in the world. Their culture also directly inspired a number of things at 33 Acres, from details in the tasting room down to some food items. Most recently, we visited Australia last April. Rather than focusing on the overwhelming statistics of the fires (which you should make yourself aware of) we’d like to shed some light on the beauty the county has to offer in hopes of, if nothing else, bring awareness to the issue. Aussies are resilient, and with everyone on planet A being more conscious, doing their part, we can all help ensure the beauty can be enjoyed for years and decades to come.
A couple links to charities for anyone who is able to help with the current crisis:
Some images from last April in Australia below :